Portfolio · Soul Creativa Digital

Projects and delivered work.

Since 2017: websites, online stores, maintenance and video. See my work and what I solved in each project.

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Featured

The projects that represent me best.

HTML website + SEO

Mazzuca Law Firm

Lead-generating website with a custom system that centralizes form data.

Online store

Pelo Blanco

Wholesale store with minimum orders and seasonal catalogs.

Online store

1494 Whisky

Online whisky store with payment integration and maintenance.

Digital ecosystem

Duramadre

Website, online store, course academy, blog and YouTube channel.

HTML redesign

Reforestación Alimentaria

Structure, navigation and mobile adaptation.

Website & video · Norway

Stefan Soare Music

Website maintenance, press kit and video pieces.

Business website · Australia

Manly Mechanic

Services website with online booking.

Website & landing page

Betty Skin

Academy website with online course sales.

All projects

Find a reference for your project.

Pick a type of work and open each card for details. Images show the work at that stage; live sites may have changed since. Most clients are in Argentina, so many sites are in Spanish.

26 projects

Franchise landing page

Las Medialunas del Abuelo

Landing page for digital ad campaigns, aimed at attracting franchise prospects.

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Project presentation

Las Medialunas del Abuelo: desktop presentation

Desktop and mobile captures of the client website.

Desktop capture ↗Mobile capture ↗

My role

I developed the landing page in WordPress from María Eugenia Godoy’s design and implemented the contact form.

WordPressLanding pageForms

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SEO and website optimization

Online Drum Tracks

Website for online drum recording services. I worked on the existing site: SEO copy, technical configuration and optimization.

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Project archive

Online Drum Tracks: desktop presentation

Desktop and mobile captures of the client website.

View original capture ↗View mobile capture ↗

My role

I was in charge of the SEO-focused copy and the technical configuration of a site that was already built. I reviewed the site and completed what was missing, set up Google Search Console, improved page speed and optimized the images, converting them to WebP and renaming them with SEO criteria.

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Hand-coded website · Custom system

Mazzuca & Asociados Law Firm

Business website for a law firm in Lomas de Zamora, focused on receiving inquiries about accidents and personal injury claims.

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Project presentation

Estudio Jurídico Mazzuca & Asociados: desktop presentation

Desktop and mobile captures of the client website.

Desktop capture ↗Mobile capture ↗

My role

I designed and developed the site in HTML, CSS and PHP, with an SEO structure aimed at ranking the website and generating inquiries. I also developed a custom system that centralizes the data submitted through the contact form.

HTMLCSSPHPSEOCustom system

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WooCommerce catalog · Maintenance

MG Gas

Online catalog without a cart to present the company’s products, with categories, search and product pages.

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Project presentation

Desktop and mobile captures of the client website.

Desktop capture ↗Mobile capture ↗

My role

I developed the catalog in WooCommerce and customized the product pages and cards with custom PHP. I currently handle website maintenance and train the team to manage products on their own.

WordPressWooCommercePHPMaintenanceTraining

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Hand-coded redesign

Reforestación Alimentaria

Website redesign for an environmental organization, starting from its previous site.

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Project presentation

Reforestación Alimentaria: desktop presentation

Desktop and mobile captures of the client website.

Desktop capture ↗Mobile capture ↗

Video · Starting point: the website before the redesign

My role

I redesigned the site structure and navigation and developed it in HTML, CSS and JavaScript, with mobile adaptation, animations and calls to action.

HTMLCSSJavaScriptResponsive

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Digital ecosystem · Website · Store · Academy · YouTube

Duramadre

Design and development of the whole digital ecosystem: consulting firm website, online store for physical products, online course academy, downloadable guides, blog and press section.

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Project presentation

Desktop and mobile captures of the client website.

Desktop capture ↗Mobile capture ↗

I managed the YouTube channel for a year and a half: I published the videos and handled the title, thumbnail, description and settings for each one, including those I did not edit myself. I regularly edited the News and Puertas adentro sections, created the custom animated subscription button, and edited the channel membership advertising spot.

YouTube thumbnail design

I designed the video thumbnails with a consistent visual style across the channel.

Selection of 16 thumbnails designed for Duramadre

Duramadre YouTube channel with 4.82K subscribers and thumbnails from the step-by-step guides playlist

Duramadre YouTube channel. I worked on it from the very beginning and set up its entire structure. When my work ended it had about 4,700 subscribers, monetization enabled since April 2025 and the channel membership section active. Today it has 4.82K subscribers and 688 videos.

Selected video editing work

Tu primer cliente en Higiene y Seguridad: qué hacer y qué evitar | Puertas Adentro #27Watch video ↗Cómo digitalizar tu gestión de Seguridad e Higiene (y dejar de sufrir con Excel) Entorno Seguro #25Watch video ↗¿Qué tienen en común la Protección Civil y la Higiene y Seguridad? | Charlas Pendientes #1Watch video ↗Pehuén Cittadini, CEO de Ranko: prevención e ingeniería contra incendios | Charlas con CEOs #1Watch video ↗

Motion graphics · Custom subscription button

Advertising spot editing · Channel memberships

My role

Working from the brand guidelines, I designed and built Duramadre’s complete digital ecosystem: the consulting firm website with an online course academy, downloadable guides, a blog and a custom system to publish press notes, plus the online store for physical products. I also created and managed their YouTube channel for a year and a half, designing thumbnails and editing videos.

WordPressWooCommerceOnline academyBlogYouTubeVideo

duramadre.ar Store I want a project like this

Online store · Maintenance

1494 Whisky

Online whisky store. It started as Brigos and later changed its name and domain.

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Project presentation

Historical material from the project archive.

Desktop capture ↗Mobile capture ↗

My role

I designed and developed the store in WordPress and WooCommerce and integrated the payment methods. I currently handle its maintenance.

WordPressWooCommercePaymentsMaintenance

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Lead generation site · Maintenance

Tu Plan de Salud

Website for selling health plans, designed to capture leads through an inquiry form.

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Project presentation

Desktop and mobile captures of the client website.

Desktop capture ↗Mobile capture ↗

My role

I cleaned up the site, which was infected with malware, and have handled its regular maintenance ever since.

WordPressFormsSecurityMaintenance

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Website · Online academy

Betty Skin

Hair and beauty academy selling online courses in manicure, pedicure, hairdressing and more.

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Project presentation

Historical material from the project archive.

Desktop capture ↗Mobile capture ↗

Video · Mobile walkthrough of the Holistic Day landing page Video · Betty Skin website presentation

My role

I developed the academy website with online course sales in WooCommerce, the Holistic Day landing page and the promotional videos.

WordPressWooCommerceOnline coursesVideo

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Landing page for digital ads

Tu Seguro de Vida

Landing page for a life and retirement insurance advisor.

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Project presentation

Historical material from the project archive.

Desktop capture ↗Mobile capture ↗

My role

I developed the landing page in WordPress for paid digital campaigns, with a form to receive inquiries.

WordPressLanding pageForms

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Business website · Support

Advanced Skin Center

Business website with technical support and ongoing development over several years.

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Project presentation

Advanced Skin Center: desktop presentation

Desktop and mobile captures of the client website.

Desktop capture ↗Mobile capture ↗

My role

I cleaned up the site after a hack, redesigned it, migrated the domain and added new SEO-optimized content sections.

WordPressSecurityMigrationSEO

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Online store

Universo Fluir

Online store for the Universo Fluir brand.

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Project presentation

Historical material from the project archive.

Desktop capture ↗Mobile capture ↗

My role

I designed and developed the store in WordPress and WooCommerce. In 2024 the brand became Tienda Duramadre.

WordPressWooCommerce

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Business website · Archive

Symash

Business website for an occupational health and safety consultancy, the forerunner of Duramadre.

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Project presentation

Historical material from the project archive.

Desktop capture ↗Mobile capture ↗

My role

I developed the site in WordPress from María Eugenia Godoy’s design.

WordPressWebsite

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Online store · Management

Multiópticas Juramento

Online store for an optician, with its full eyewear catalog.

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Project presentation

Multiópticas Juramento: desktop presentation

Desktop and mobile captures of the client website.

Desktop capture ↗Mobile capture ↗

Image · First purchase Image · Installment display Image · Quantity promotions Image · Content by category Image · Bank-transfer discount

My role

I developed the store in WooCommerce and implemented installments, a first-purchase coupon, quantity promotions and a bank-transfer discount. For two years I managed maintenance, stock and social media.

WordPressWooCommercePHPSocial media

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Business website · Australia

Manly Mechanic

Mechanic workshop in Australia: services and repairs website.

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Project presentation

Desktop and mobile captures of the client website.

Desktop capture ↗Mobile capture ↗

My role

I developed the site in WordPress and integrated a booking button connected to an external scheduling system.

WordPressExternal booking

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Online store

Way Downtown

Online store for NBA apparel.

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Project presentation

Historical material from the project archive.

Desktop capture ↗Mobile capture ↗

My role

I developed the store in WooCommerce and recorded a video tutorial to train the client in managing inventory and sales.

WordPressWooCommerceTraining

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Online store · Archive

Pomelo Celeste

Online store for Pomelo Celeste. The site is no longer online.

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Project presentation

Historical online store: homepage and catalog recovered from the Instagram archive.

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Catalog and product options · Instagram archive

My role

I designed and developed the store in WooCommerce based on the brand identity and catalogs created by its designer.

WordPressWooCommerce

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Business website

Industrias Fernández Garrido

Manufacturer of whiteboards, office furniture, signage and educational toys.

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Project presentation

Industrias Fernández Garrido: desktop presentation

Historical material from the project archive.

Desktop capture ↗Mobile capture ↗

Historical website walkthrough

My role

I designed and developed the business website in WordPress, with catalogs for each company and a portfolio of its brands.

WordPressPDF catalogs

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Artist website · Spain · Archive

Pedro San Martín

Artist website for a producer and DJ from Spain.

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Project presentation

Historical material from the project archive.

Desktop capture ↗Mobile capture ↗

My role

I designed and developed his website with a biography and links to his music platforms and social media.

WordPressWebsite

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Website, maintenance and video · Norway

Stefan Soare Music

Producer and DJ from Norway: artist website, maintenance and video pieces.

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Project presentation

Stefan Soare Music: desktop presentation

Desktop and mobile captures of the client website.

Desktop capture ↗Mobile capture ↗

I edited video pieces to accompany Stefan Soare’s electronic music tracks, working on rhythm, imagery and the visual presentation of each release. These videos were made between 2018 and 2022, without artificial intelligence. This is a selection of six.

The Last Flight (Original Mix)Watch video ↗Aliens Exist - Stefan Soare by Soul.cosmicaWatch video ↗Stefan Soare- Dreams (Original Mix) Asymmetric RecordingsWatch video ↗Anxiety (Original Mix)Watch video ↗Bring Me HomeWatch video ↗Stefan Soare- Time (Original Mix)Watch video ↗

My role

I designed his website and kept it updated with releases, photos, the MIXES section and the press kit. I also designed flyers and edited videos for social media and YouTube: Redaction, New Era, Forgive Us and a one-hour set.

WordPressMaintenancePress kitVideoDesign

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Services website · Archive

Marina Corbelli · Tres Vientos

Services website for an emotional education professional.

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Project presentation

Marina Corbelli · Tres Vientos: desktop presentation

Historical material from the project archive.

Desktop capture ↗Mobile capture ↗

My role

I designed and developed the site to present her consultations, workshops, courses and masterclasses.

WordPressWebsite

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Business website · Archive

Luis Rodríguez Paisajismo

Landscaping and gardening website. No longer online.

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Project presentation

Luis Rodríguez Paisajismo: desktop presentation

Historical material from the project archive.

Desktop capture ↗Mobile capture ↗

My role

I designed and developed the site with a project portfolio and provided hosting, domain and form support.

WordPressWebsiteForms

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Community management

Cervecería Nacional

Social media communication for the brand.

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Project presentation

Historical Instagram profile from the community management project.

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My role

I managed the brand’s community and social media communication.

ContentSocial media

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Online store · Management

Pelo Blanco

Online store with wholesale and retail sales. It was my first online store.

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Project presentation

Historical store that I developed and managed. The brand’s current website was not made by me.

Desktop capture ↗Mobile capture ↗

Image · Wholesale minimum order Image · Volume discounts Image · Seasonal catalog mode Image · Subscription form Image · Custom inquiries Video · Store presentation: winter 2021 season

Winter campaign · Project archive ↗

My role

From 2020 I modernized the store, relaunched it and managed it for years. I implemented wholesale and retail sales, minimum orders, volume discounts and a seasonal catalog mode. I also managed their social media and Google Ads campaigns.

WordPressWooCommerceSocial mediaGoogle Ads

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Website · Archive

Bankingpos

Website presenting payment terminal and account opening services. Historical project material.

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Project archive

Original mobile capture from the project archive.

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Website presenting payment terminal and account opening services. Historical project material.

Online service sales · Archive

Florencia Espejón

Online store selling Florencia Espejón’s image consulting services and advisory sessions. Historical project material.

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Project archive

Original mobile capture from the project archive.

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Online store selling Florencia Espejón’s image consulting services and advisory sessions. Historical project material.

Creative exploration

Personal projects.

Besides client work, I create my own content and initiatives.

Cocinando con Soul

My cooking channel: recipes, experiments and videos I create and edit.

Visit my YouTube channel ↗

Soul Creativa Digital

My professional brand and this website, which I designed and developed.

Banfield Guía Local

A local business guide created together with María Eugenia Godoy to promote businesses, services and community initiatives in Banfield. I handle the web development and the publishing automation; the design is by María Eugenia.

Visit Instagram ↗